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pixel labs

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Discover & engage with the world around you

We’re mapping the world around you, to solve local news and information discovery down to a 0.2 mile radius. We’re effectively building the “nearby” button of the internet to serve you the most relevant local content, wherever you may be.

Discover & engage with the world around you

We’re mapping the world around you, to solve local news and information discovery down to a 0.2 mile radius. We’re effectively building the “nearby” button of the internet to serve you the most relevant local content, wherever you may be.

Atlas API

Atlas is our proprietary location-based content discovery platform. Atlas has a context taxonomy of over 40 categories, with location coordinates for every story.

Through a combination of machine learning and temporal sentiment analysis, we surface these stories contextually to over a million users in 20 cities.

Content from more than 200+ publishers, including ABC local, Vice, TimeOut and TripAdvisor run through the Atlas platform, and is served to users through our partners, such as Uber, Yelp, Eventbrite and Keller Williams.



Hoodline.com is our direct to consumer brand, reaching half of the San Francisco city wide readership with our oroginal content. In 2017, we’re taking what we learned in SF, global.

We’re excited to announce that in Q1 2017, we will wrap the best of Ripple News (our first city newsfeed app) into the Hoodline site and applications, and re-brand all our consumer facing products as Hoodline.

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About Us

Building the ‘nearby button’
of the internet.

We founded Pixel Labs with the mission of unlocking and amplifying important local stories that often go unnoticed.

From the start, we set out to build a platform that allows local stories to ripple from the neighborhood to the world, and we launched Ripple News in May 2016 as our first consumer product to do just that.

For our launch, we partnered with dozens of publications, such as KQED in the Bay Area and News Deeply globally, to help distribute their news to audiences they would not otherwise reach. We also engaged hundreds of local journalists to publish original stories about the neighborhoods they live in.

Hoodline was one of our first partners in San Francisco, and an inspiration to us. We would ask ourselves what if there was Hoodline in every city, covering the pulse of every neighborhood.

As one company now, we are building a location-based content discovery platform through machine learning, temporal sentiment analysis and a community of local contributors. Tech powered, human enabled.

All our content is organized in Atlas, our proprietary content and data platform. Atlas organizes public and private data sets, as well as local news articles from Hoodline and more than 200 other media partners, allowing us to distribute relevant stories to millions of readers in cities across the country via partners like Eventbrite, Yelp and Uber.

The Team

We’re a team of 17 based in the Mission district of San Francisco. We envision a world where everyone can discover and engage with the world around them, and we believe that by seamlessly connecting technology, community and editorial, we can help strengthen communities by sparking thoughtful conversations.

Build with us
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  • Rakuten
  • Greylock Partners
  • Social Capital
  • Graph Ventures
  • CRV
  • Innovation Endeavors
  • Pear Ventures
  • East Ventures
We are backed by:

Rakuten, Greylock Partners, Social Capital, Graph Ventures, CRV, Eric Schmidt's Innovation Endeavors, Pear Ventures, Matter Ventures, John S. & James L. Knight Foundation, 500 Startups, and SoftTech VC. Angel investors include Joi Ito, Director of the MIT Media Lab, Blake Krikorian, Magdalena Yesil, Cyan and Scott Banister, Ben Silbermann of Pinterest and Shane Smith of VICE.

In the Press

Check out the latest
Pixel Labs developments

  • Ripple News acquires Hoodline, bringing two local news startups together

    Posted Aug 3, 2016

    Ripple News has acquired Hoodline, a deal that combines two different approaches to covering local news.

    Founded by former Viki CEO Razmig Hovaghimian, Ripple News launched earlier this year and taps community contributors for its coverage. Hoodline, meanwhile, has an editorial team...

    Read full story
  • Ripple News wants to deliver local news — and it wants your help writing it

    Posted May 10, 2016

    Viki founder Razmig Hovaghimian launches a "city-focused news platform."

    The internet is a good place to learn lots of things. What’s happening in your neighborhood is not one of them: Efforts to create sites that deliver local news have largely fallen flat, and have for a very long time

    Read full story
  • After selling Viki to Rakuten, Razmig Hovaghimian launches a new startup

    Posted May 10, 2016

    There’s no denying that Razmig Hovaghimian is one of the most impressive startup stories to come out of Asia. From a failed pizza maker to owner of Viki, a video streaming site bought by Rakuten, to being Rakuten’s first-ever entrepreneur-in-residence, Razmig’s life as a founder has had many twists and turns. Now he enters another chapter with his newest brainchild.

    Read full story
  • New platform Ripple News launches as a hub for local stories

    Posted May 10, 2016

    After running in beta since January, Ripple becomes publicly available today after securing $4 million (£2.76m) in funding.

    Ripple, a new platform that uses location technology to provide local news coverage, is launching publicly today (10 May) after securing $4 million (£2.76 million) in funding from investors, including the Knight Foundation in the United States.

    Read full story
  • Ripple.co Secures $4M In Series A Funding To Create City-Focused Newsfeeds Powered By A Community Of Local Journalists And Storytellers

    Posted May 10, 2016

    Ripple differs from other local news sites because it encourages community members to go out in their community and tell original stories...

    Read full story
  • Seven Ways To Avoid Becoming Another Tech Startup Statistic

    Posted May 11, 2016

    It takes more than a cool idea to make it in today’s startup world. For every success story, there are dozens of failed attempts. But there are ways to avoid becoming another statistic. Usually, when startups fail, they fail for trying to do too much at once. Frankly, it’s to your advantage to not try and out-dazzle the competition when making your grand debut.

    Read full story